A designer guide of what is a logo and what should it include

Symbolic texts and images that identify the brand are simply known as logos. You can also call it the foundation that holds the brand value in it.

To come up with great logo ideas is a very challenging process. There is no such formula that you can use this simplifies this process. Ever seen a logo of a company that has made you think a lot? It could be anything like a restaurant or a shopping mall near your house. The shape, colors, size and the visual display of the logo is a balanced end result. What if I ask you the question indirectly now that what are the logo styles that are really boring and you think they could be better? Of course, you will have plenty in mind now and that takes us to our next part that what makes a good logo.

What makes a good logo?

When it comes to design a logo, I don’t have any rules. As a professional designer myself, I really feel that a logo primary goal is to describe the company and its functions. You do require a lot of researching and editing to make a logo though. As a freelancer or a full-time graphic designer, research is your foundation to get your logo overboard. In America, people like minimal ideas and 94% of the companies from the past year are using minimal logos to attract people. Companies have been hiring freelance graphic designers due to the huge benefits they get from them.

After your foundation here are the principles that you need to remember for making a good logo:

  • Simple
  • Memorable
  • Timeless
  • Appropriate
  • Versatile

Even by following these you can turn a decent logo into something remarkable to be fit and able to communicate.

How to start with creative combination logos?

Each logo you make is an end result of one or two combinations. It could be the logotypes or the logo marks. Logotypes show the lettering design and the logo mark itself reflects the function of the business. So, now if you ask me that which one to go for then according to my experience a strong logo can contain either one or both of them as each have a different approach. Both approaches are considered helpful in the business sector to make potential clients. 66% of companies around the world use combo logos and here are the reasons why:

1. Branding:

Combination logos have an expert approach to tell a story and this could be really beneficial for the new brands in the market. You don’t have to spend millions on the advertisement. A logo itself holds a lot of power that can make people aware of you. If you put the business name in the logo, it ultimately makes a quick sense and helps people to understand the function of the business. The result you will get would be the visual connection of customers with your business. And, whenever they will go somewhere, for instance, a store, they will remember your company because of the logo on the products.

2. Adaptability:

If we talk about the modern trends then we have revolutionized on a large scale even in the graphic design industry. There is a huge difference between the traditional and modern logo. Some of the major companies around the world have rebranded their logo because of the latest technology and trends. We all are familiar with the Shell company and for a very long time, their logo remained the same. They only did a minor change in the color using logotype in both outside and inside of the shell icon.

I even consider adaptability as a major character of a designer too. You have to adapt the client requirements, the latest trends, the new color combinations, and even new technology.

3. Versatility:

For me, versatility is something highly important for a graphic designer to show in his/her logo. A designer has the power to make an image alive. If you see a billboard of Audi rings from a distance those cars will come into your mind. The Audi rings are a classic sign of versatile logo and if you are looking for more live examples then look around you. Apple, FedEx, WWF, HP, KFC, etc. are still one of the most versatile logos of graphic design industry.

How to get creative with text-only logos?

Don’t just write the name of the company and fill it with colors. Think about Google, Coca-Cola, HBO, and Chanel, they don’t have any images or symbolic designs. It is a small word and the designer has played special with the lettering. Think about the visual perspective of the customers? What will they observe in the logo? The tone, personality, and emotions you will add will create an interest in the customers. It’s up to you that whether you use a letter mark or wordmark for your text-only logos. For me, both have equal importance and attraction in the industry.

What about the logos that show action or motion?

These kinds of logos are really interesting and the reason behind it is the feeling. Yes! The feeling you get when you see the logo of Dunkin donuts. A steamy cup of coffee with the colorful text is literally fun and a treat for coffee and dessert lovers. Even a small kid has the idea of Dunkin donuts.

Mozilla Firefox is a browser and probably many of you are its regular user. Have you seen the logo of it clearly? There is a fox who is embracing the global community. There is no text yet the logo is so clear and the action is understandable.

Last but not least are the color combinations:

A perfect color scheme is what going to beautify your logo. When you are working on your logo, there are probably many color schemes going around your mind. Don’t start to color the logo in the first steps. Hold it till your design is complete. An expert knows to work in black or grayscale so he/she can define the logo if there are points missing or change in shape.

And, if you work hard with all your heart and artistic skills then the final design will serve businesses for years to come by.